Email can be both a blessing and a curse. Most people love the fact that they can quickly send out messages to friends family or coworkers. It is very convenient to be able to check these messages on almost any device that can connect to the internet. The downside is email can be overwhelming. People get an overwhelming number of messages from subscriptions and various spam. Jojo Hedaya is trying to fix this problem. He and his partner have come up with a tool that will change the way people view email.
Jojo Hedaya and his partner Josh Rosenwald are the creators of Unroll.Me. Unroll.Me is a unique product that scan through users inboxes. The program then compiles all of your subscriptions into one message which is called “The Rollup.” This message can be viewed and then the user can delete the messages they don’t want. The beauty of the program is that the user can decide when they want this single message sent to them. No more subscriptions or promotions taking up valuable space in the inbox.
Unroll.Me is not a creation that came out of nowhere. The twenty-four year old Jojo Hedaya has been partners with Josh Rosenwald for several years. The two have a lot in common. They both grew up in New York and have even traveled to Israel together. The duo even share the same birthday- December 30, 1989. As this pair began working together in business they quickly noticed they had a major problem. Jojo was sending his partner emails, but was not getting a reply. Josh was so overwhelmed by subscriptions and other promotions in his inbox that he often missed the important messages from his partner. This is where the idea for Unroll.me began.
Jojo and Josh worked quickly to get their product out. It has now been on the market for more than two years. Initially they did not put all their resources into Unroll.me. The mission was just to get the product out. Since then however they have made a number of upgrades that make this product one to respect. Unroll.me is changing the way people feel about their email.