Fabletics has managed to grow a business worth $250 million in just three years in a market that is dominated by a single player. Amazon controls the e-commerce sector of the fashion market by Fabletics has gone against the odds through its ‘activewear’ movement which sells clothing using a subscription mechanic. The secret to this success is its provision of aspirational brands that customers have always loved due to the powerful combination of convenience and membership.
Traditionally, high-value brands are identified by the quality and the price of the items. The modern-day consumers, however, are moving away from this combination and are increasingly starting to consider such things like customer experience, gamification elements, exclusive design and last-mile service as the determiners of high-value. The strategy and positioning of Fabletic are working out well for their fashion membership brand since it is planning to add more stores in such places like Illinois, California, Hawaii, and Florida.
The General Manager at Fabletics shades light onto the reason behind its success. According to Gregg Throgmartin Fabletics thrives on the notion that it has been putting up a reimagined and modern version of the high-value brand. The membership model of Fabletics allows it to offer its customers personalized services as well as trendy fashion items at prices almost half that of their competitors. Knowing what the people and what they want is the secret of making them happy.
Kate Hudson describes Fabletics as an athleisure brand that is fashion-forwards and has been empowering and inclusive since it was founded in 2013. At the time this company was being founded, there existed no stylish, quality and affordable priced athleisure brand hence it enjoys the first-mover advantage. The market just had an overpriced gear for women’s workout. Kate Hudson is optimistic of even more success in the coming years with Fabletics even when the pessimists call the athleisure a dead brand.
According to Kate, Fabletics has viable plans for opening more brands before the end of this year and the coming three years. Currently, it has 22 stores in total, but a dozen others are on course to be opened in 2017. It will depend on various factors like its data-driven approach when it comes to manufacturing and their increasing membership base to continue its growth. Fabletics’ partnership with such celebrities like Demi Lovato is also poised to help increase its growth in the coming years.
Jose Henrique Borghi is one of the most influential personalities in the Brazilian advertising industry. He bears over three decades of experience in advertising, offering exceptional services to both local and international clients such as Alpargatas, GrupoFolha, American Airlines, Fiat, Mitsubishi, Unilever, and many others. He is also widely known for his significant contribution to regionally recognized advertising campaigns such as “Mamiferos” by Parmalat and “E o Amor” by Sazon.
He is currently the CEO of Mullen Lowe Brasil, an ad agency committed to offering innovative branding strategies that put their clients in a good position to succeed on an international scale. Jose Enrique Borghi began his career in advertising in 1989 and has worked with several well-known agencies such as DM9, Standard Ogilvy, and the Leo Burnett Agency. He holds a Bachelor’s degree in Advertising from the Pontifical Catholic University of Campinas.
Jose Henrique Borghi founded Mullen Lowe in partnership with Erh Ray as BorghiErh Creative Intelligence. The two met while working at Leo Burnett, and decided to establish a small ad agency that rose to a position of eminence in the country’s advertising industry. Over, the years, BorghiErh has merged with several entities such as Lowe Advertising in 2006, to create Borghi Lowe. After several years of operation, the firm again merged with Mullen Advertising Agency to form Mullen Lowe Brasil. As the CEO and President of Mullen Lowe, Jose Henrique Borghi is responsible for the acquisition, maintenance, and supervision of large advertising accounts.
Awards and Recognition
Owing to his great commitment to the success of his clients, Jose Henrique Borghi has been listed as one of Brazil’s top 20 most dominant advertisers. His activities have also cemented the position of Mullen Lowe as one of the largest agencies in South America.
In his robust career, Jose Henrique Borghi has won many awards for the companies and brands he was worked with. He has received awards from the London Film Festival, Abril Awards, New York Film Festival, and the Cannes Film Festival.
Omar Yunes, the franchisee of Japanese company Sushi Itto, won acclaim for his country Mexico by winning the best franchisee of the year competition, that was held on December 5, 2016, in Florence, Italy. He won it for his sterling contributions to the Sushi Itto brand.
Becoming a franchisee at a very young 21 years, Yunes grew the franchise of the Japanese food company to 13 units spread across Mexico City, Puebla, and Veracruz. That is as much as 10% of the total number of franchisee units that Itto has.
The modest man that Yunes is, he attributes his achievement to the hard work put in by the 400 employees who work at the 13 units. That the competition was well contested is borne out by the fact that there were representatives from 34 countries that included Portugal, Hungary, France, Brazil, Italy, Argentina and of course his native Mexico.
Yunes won on account of his ability to grow the franchising-franchisee relationship. That apart he was able to achieve a better management of the information and the implementation of the control boards that helped in having a fair idea of every unit’s measurement.
The Sushi Itto management is very proud of their premier franchisee’s achievement and felt that it went a long way in furthering their company’s core philosophy of offering their customers the best service coupled with great flavor and hospitality.
This award has shown a light on the Mexican franchise segment transforming its image from a largely regional player to one that conforms to the best international standards. It is heartening that someone like Yunes who started so young with hardly any prior experience of running an international franchise business to international standards.
It proves that as long as you are willing to work hard and ready to learn the intricacies of a business, there is no limit to how much you can achieve. He sure is a great source of inspiration to the youth of Mexico to try their hand at entrepreneurship and become world beaters. There is no doubt about the fact that there must be many more Yunes waiting to be discovered among the youth of Mexico.
Adam Goldenberg has worked with his co-CEO Don Ressler to forge the identity of what he believes is the biggest fashion disrupter in the US. That disrupter is JustFab, a company Goldenberg had renamed to TechStyle Fashion Group because big data became a key part of its sales and marketing on en.wikipedia.org. Goldenberg and Ressler decided to go a step further and turn the company into an all-inclusive apparel line for women of larger sizes. Goldenberg said he felt they needed to do more to add diversity to their customer base and give more women the sense of self-empowerment. TechStyle Fashion Group is the biggest accomplishment yet in Goldenberg’s great career.
Goldenberg began his career as the Director of Creative Strategy and then Chief Operating Officer at Intermix Media. He had made his name as a marketer by starting his own company while still only in high school. Intermix Media capitalized on his talents by having him join their executive team where he also met his best friend Don Ressler. Goldenberg saw the potential for him and Ressler to revolutionize ecommerce and branding through a child company known as Alena Media, and at first this company brought in millions in sales to MySpace. But in 2005 it was done away with as part of a new buyout deal for News Corporation.
Adam Goldenberg and Ressler did not agree with this new deal so they left Intermix Media shortly after. Their next company was Intelligent Beauty from which they started several cosmetics and health drink brands. In 2010 Goldenberg had an idea to make trendy fashion apparel more affordable by integrating social media and subscription-based ecommerce into a retail platform at http://www.hudl.com/profile/4913266/adam-goldenberg. Their ideas were floated by many fashion experts who became excited about this new company, and before long the two men were hosting functions and fashion shows.
JustFab gained the attention of many venture capitalists who were pleased with the idea of subscription-based sales with VIP points and discounts on rgtadvisors.com. Goldenberg and Ressler obtained $285 million in just a few years and by 2013 their company was valuated at $1 billion, making it a unicorn. Goldenberg and Ressler had various celebrities endorse their brands including fashion model Kimora Lee Simmons at first, and then Kate Hudson and her brother Oliver in more recent years. Goldenberg and Ressler have also included physical stores because they’ve understood that even with online fashion sales, people still love trying on apparel.
Advertising plays a very important role in any business activity. With the technological advancement taking place in the business word today, a lot of business owners are resulting to DIY methods of advertising. Since this helps saves the business money, in the end, they do not help a business realize its objectives as effective advertising agencies do.
One of the most effective advertisement agencies we have today is Mullen Lowe agency. It is a creation of José Henrique Borghi and his partner Erh Ray as BorghiErh. After working for a number of marketing agencies, José Borghi decided to venture out on his own with the aim to serve better his clients. Thanks to their industriousness and zeal, BorghiErh managed to gain a lot of success that led to its successful sale to Borghi Lowe in 2006. That was not all. The company continued with its upward trend and attracted international investors. After the successful merger of the ad agency with Lowe & Partners, the agency changed its name to Mullen Lowe agency.
The different success stories of Mullen Lowe Agency are greatly attributed to its founding father José Henrique Borghi, who is no stranger to the world of advertising. Combining passion with academic qualification Jose has been able to lead and take the agency to greater levels nobody would ever imagine.
Jose is an Advertising and Propaganda graduate from the PUC. Some of the common advertisement campaigns Jose has been involved in include the Sazón with the hit of Zezé di Camargo and Mammals of Parmalat.
One characteristic feature of these strategies is to create lasting impressions in the minds of clients right from the start. José Henrique Borghi has been able to correctly achieve this by paying keen attention to the needs of his target market and clients.
Kabbalah is ancient wisdom that has been passed down from Adam to Abraham. It became part of Judaism with Moses and his great journey to the Promised Land, which is now called Israel. Kabbalah is not a religion but evolved as a spiritual wisdom from God.
This ancient wisdom has been veiled throughout civilization as the study of Kabbalah was believed to be only available for a young married Jewish man between the ages of 30 and 40. This eligibility has been the pattern for centuries as it was passed down from generation to generation.
It wasn’t until 1922 that Kabbalah took a modern turn as Rav Ashlag was inspired to start the first Kabbalah Centre in the homeland of Israel in 1922. Translating ancient documents and providing instruction for students was his primary work. When he died, leadership was passed to his student who in turn instructedRav and Karen Berg. For over a decade, the Bergs studied in Israel at the only Kabbalah Centre. Then, they brought the Kabbalah teachings back to the U.S. and in 2008 opened the first Kabbalah Centre in NYC. Within eight years, five Centers had opened in America and 40 cities worldwide have a Centre today.
So, Kabbalah Centres have only been in existence for less than a century, and until this modernization of Rav Ashlag, Kabbalah was an ancient wisdom that was only passed down to a very elite people.
Kabbalah was practiced much the same way the Jews practiced their worshiping, feasts, Torah study and other Jewish traditions. Reaching a consciousness that connected the student to God was the only goal. Many documents have been written on this consciousness about wisdom attainment of it, and Kabbalah Centres now hold the translations of these documents in many languages.
The largest Kabbalah Centre today is Kabbalah University, which streams daily on the Internet from the Centre in Los Angeles. Overseen by Karen Berg and her son Michael, they hold classes, extended courses, meditations, and news for all the Kabbalah Centre globally. Kabbalah Centres and the Kabbalah University are now excellent ways for the public attain this wisdom.
There is a new oil well off the coast of Mexico. It’s the first in 80 years, a sign that perhaps the country is back on track financially. Talos Energy partnered with Premier Oil to establish the oil well as drilling started on May 21. This is the first oil project to be completed by a company other than Petroleos Mexicanos. Once the well is built and is up and running, it can hold anywhere between 100 and 500 million barrels of oil, a significant amount that will benefit the people who live in Mexico.
It will take about 90 days to finish drilling in the ocean and to complete the rig before it’s fully operational. Premier is investing about $16 million in the project. The company, along with Talos Energy and another drilling business, secured the rights to build the rig after Mexico opened voting to outside sources in 2015. This is going to be a project that is monitored by the Mexican government and by the people who live in Mexico as it could lay the groundwork for future oil projects.
Talos Energy is an independent company that focuses on sustainability and modern approaches when drilling. The company is passionate about finding the ideal location to build oil rigs and securing the assets that are needed to complete projects. Talos Energy works closely with areas along the Gulf Coast and in the Gulf of Mexico as it wants to expand oil production in this area of the world.
There is a detailed strategy in place that Talos Energy uses when finding and securing locations for drilling. The latest seismic technology is used to find the best location that will see the least disruption from activity in the ocean. Specialized drilling and recovery methods are used to bring out the most oil possible from each location and in the healthiest and safest manner for the people who live in the area.
Read more about Talos Energy in this article.
Lori Senecal is a business leader in the advertising industry. After getting a degree in Marketing and Finance at McGill University she entered this exciting industry. Eventually, she co-founded an advertising agency in New York City called McCann Erickson in February 2003. She eventually became this company’s Global Chief Innovation Officer in 2006 and in 2007 she was named President of McCann NY.
In 2009 Lori Senecal joined the New York City advertising agency Kirshenbaum Bond Senecal + Partners. Lori served as the President and Chief Executive Officer for almost three years and the next two and half years at this company as the Chairman and CEO. Eventually, she left in order to join MDC Partners as their President and CEO.
It was in March 2015 that Lori Senecal was appointed as the Global CEO of Crispin Porter + Bogusky (CP+B), an advertising firm headquartered in Boulder, Colorado with an office in New York City. Lori oversees this company’s global operations which include nine international offices. Her contribution to this organization has led to it being more innovative, collaborative, and able to negotiate the advertising industry nimbly. One of her biggest successes was earning the advertising business of American Airlines. This company had been with another advertising agency, TM Advertising, for 25 years before she convinced them that CP+B could create more effective advertising campaigns.
In September 2016, Lori Senecal was central to establishing a new office in Beijing, China. This office will be instrumental in developing ad campaigns for American Airlines, Infiniti, and Tencent in addition to many other companies that are China based or do business in that country. When announcing the opening of this office, Senecal released a statement saying that this was another move by the company to establish a global presence and develop creative talent in countries around the world. This new office has been staffed with 18 employees and is expected to add more as they develop new clients in the region.
Lori Senecal has developed a number of interests in her life such as discovering new technology and photography. She is also very interested in politics and follows it closely on the local, national, and international levels. She continues to enjoy her career in the world of advertising and expects to stay in the industry in the years to come.
Omar Yunes is a prominent businessman and entrepreneur living in Mexico. He is recognized more recently for the work he has done with the company Sushi Itto. In 2015, Omar Yunes took home the first place award for Best Franchisee of The World. The work and success he has made with the network created between himself and the Sushi Itto brand was finally noted.
BFW, or Best Franchise of The World competition, is a worldwide competition that takes place every year. People from all over the world come together to recognize and commemorate the best Franchisee’s. The most recent competition was held in Florence, Italy and representatives from 34 different countries attended the event. The main goal of the competition is to motivate Franchisee’s to encourage employees to work toward a greater goal, create new and innovative techniques to transform the companies and for the companies to display overall success.
Omar Yunes was recognized for the role he played in changing the relationship he had as a Franchisee with the Sushi Itto network, not just the brand. He also implemented programs that saved the franchise tons of money and helped the company achieve better customer service. In addition to Omar Yunes winning first pace, another representative from Mexico was awarded second place. Iván Tamer of Prendamex was recognized for creating the tools necessary to manage a new marketing system. The marketing system is now used throughtout the entire network of Pawnshops he works with and many others want to use this system as well. Together, both of these very successful franchisee’s have help put Mexico on the map.
Although a total of eight different people won awards, Omar Yunes really stood out. He knew that he wanted to be a successful businessman in Mexico at a very young age. When he was only 21 years old, he made that dream come true by becoming Franchisee of Sushi Itto. Omar Yunes now own 13 different units acros Mexico and hopes to continue his expansion in the years to come.
One of the hardest careers to break into is coaching, particularly when it comes to coaching a popular sport at the college level. It is even harder when you have a limited amount of playing experience. While it can be hard to break into the field, one individual has continued to find impressive jobs despite never having played the sport after junior high school.
Yanni Hufnagel is one of the most popular college basketball coaches in the NCAA today. Yanni Hufnagel is currently an assistant coach at the University of Nevada, but now has over 10 years of continued experience and growth in the field. Yanni Hufnagel started his career by interning with the New Jersey Nets while he was finishing his degree at Cornell University. While doing the internship, he quickly realized that he wanted to pursue a career in basketball.
After finishing his degree, Yanni Hufnagel moved on to the University of Oklahoma where he was a graduate assistant. After spending a few years in Oklahoma, Yanni Hufnagel received a job at Harvard University where he was an assistant on the basketball team. While at Harvard, Hufnagel developed the reputation as being one of the top recruiters in the country. Even though the school is not a powerful basketball program, Hufnagel was able to recruit a number of top recruits in his time there. These players helped the school win a few conference basketball tournaments and advance into the NCAA Tournament.
After spending a few years at Harvard, Hufnagel was able to move on to Vanderbilt University and then University of Nevada. In this time, he has continued to build on his reputation as being a top recruiter of young talent. Due to this skill set, he has helped to make Nevada one of the top mid-major programs in the country.