The music industry is marked by unique challenges that call for more than creativity in singing or writing lyrics. It is a demanding profession that demands a constant evolution of ideas to remain relevant. For disc jockey duo of Andrew Taggart and Alex Pall of The Chainsmokers DJ outfit, success has been a product of more than having a strong passion for electronic or dance music. The DJ duo, who shares a strong passion for dance music, has constantly evolved and adapted to changing the environment to meet the ever-growing demand from their bludgeoning base of listeners. Their successes over the years have also been borne out of hard work and targeted marketing using social media platforms such as Facebook and Instagram.
A Chance Meeting that Opened New Opportunities
Before coming together to form their music outfit, Alex Pall and Andrew Taggart were relatively unknown DJs performing in Maine and New York City, respectively. Despite the geographical distance, the duo had one thing in common: an insatiable passion for dance music. Brought together through Alex’s manager at the time, the pair hit the ground running and set about changing the dance music landscape in New York City through masterfully crafted music beats. With their popularity in New York City’s music landscape rapidly expanding, The Chainsmokers expanded their horizon globally through world tours. They also evolved their skill set to include writing lyrics and singing in addition to music production. Andrew Taggart is currently exploring his music skills as a singer after he collaborated with celebrated musician Halsey in the hit single “Closer.”
The band’s special connection with its fan base is built around producing personalized hits that resonate with the fans. Their transformation from faceless beat crafters into well-known musicians and true artists has seen them produce successful hits such as “Don’t Let Me Down” and “Roses.” To Alex and Andrew, becoming musicians has set them on a path of self-discovery while also becoming a source of their livelihoods. While noting that sharing core values has made it easier for them to scale the heights of success in the industry, the duo also acknowledges that trying out new ideas is important when it comes to building deeper relationships with their fan base and strong, global identity.