The Secret of Fabletics in the Crowded Fashion E-Commerce Market

Fabletics has managed to grow a business worth $250 million in just three years in a market that is dominated by a single player. Amazon controls the e-commerce sector of the fashion market by Fabletics has gone against the odds through its ‘activewear’ movement which sells clothing using a subscription mechanic. The secret to this success is its provision of aspirational brands that customers have always loved due to the powerful combination of convenience and membership.


Traditionally, high-value brands are identified by the quality and the price of the items. The modern-day consumers, however, are moving away from this combination and are increasingly starting to consider such things like customer experience, gamification elements, exclusive design and last-mile service as the determiners of high-value. The strategy and positioning of Fabletic are working out well for their fashion membership brand since it is planning to add more stores in such places like Illinois, California, Hawaii, and Florida.


The General Manager at Fabletics shades light onto the reason behind its success. According to Gregg Throgmartin Fabletics thrives on the notion that it has been putting up a reimagined and modern version of the high-value brand. The membership model of Fabletics allows it to offer its customers personalized services as well as trendy fashion items at prices almost half that of their competitors. Knowing what the people and what they want is the secret of making them happy.


Kate Hudson describes Fabletics as an athleisure brand that is fashion-forwards and has been empowering and inclusive since it was founded in 2013. At the time this company was being founded, there existed no stylish, quality and affordable priced athleisure brand hence it enjoys the first-mover advantage. The market just had an overpriced gear for women’s workout. Kate Hudson is optimistic of even more success in the coming years with Fabletics even when the pessimists call the athleisure a dead brand.


According to Kate, Fabletics has viable plans for opening more brands before the end of this year and the coming three years. Currently, it has 22 stores in total, but a dozen others are on course to be opened in 2017. It will depend on various factors like its data-driven approach when it comes to manufacturing and their increasing membership base to continue its growth. Fabletics’ partnership with such celebrities like Demi Lovato is also poised to help increase its growth in the coming years.

WEN saves hair from Future breakage!

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You can read online that the best thing for your hair is to allow your natural oils to accumulate and you can brush these oils through your hair to saturate your locks from the root to your ends but does this really work? Yes and no, your own natural oils are great for maintaining already healthy hair and encouraging new growth, but those crispy damaged ends? The only way to be rid of those is to trim them off at a salon.

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Fabletics Has The Right Leisure Clothes For All Women

Fabletics was founded by Kate Hudson as a way to sell leisure clothes to women who just do not have time to pick out their clothes every day. These women need to make sure that they have clothes that will make them look good, but they do not have to spend their time fussing about the clothes once they get up in the morning. Kate Hudson does not waste time on her clothes, and she made Fabletics in her own image.

The plan at Fabletics is to make sure that all women get something that makes them look good without making them work too hard. Women who look good in casual clothes can take those clothes anywhere, and they will feel like they have gotten the best wear out of their clothing because they go to more than one place.

Read more: The Only Fabletics Review You Need to Read

These same women are going to want to carry extra clothes with them, and they will not have any chances to change all their clothes our for long periods of time. They have to have something that works for them on, and they have to make sure that they are going to have something that works on their bodies. They can use the clothes to go to the gym, or they can dress casually in the athleisure style.

The athleisure style is a lot of fun because it is taking over the industry, and now women will feel like they are wearing the most current thing possible. They deserve to feel good, and they can pick out the clothes with the best fit from Fabletics. they can wear clothes that flatter their bodies, and they can wear clothes that are in a style they would like. Some women can just make their way out of the house in a sports bra and tights, or they can wear the extras from Fabletics.

Online Fabletics Brand to Open 100 Retail Stores in Next Few Years

Casual chicness happens to be actress Kate Hudson’s signature style on and off the red carpet. Although she’s often celebrated on many top fashion lists, she’s also a busy and fit mom of two, young active boys, living a healthy, sporty lifestyle. That means she loves her leggings, tees and even her active wear dresses. That’s why she helped co-found Fabletics, the online subscription retailer.

Fabletics offers women the latest in trendy athleisure wear garments without the big, bad price tag. Kate Hudson’s Fabletics pieces are quality made with bright colors and appealing prints in figure-flattering styles and fabrics.

At the moment, there are 10 Fabletics retail stores sprinkled across the country, but that’s about to change in a major way, according to an article at Fabletics wants to also bring the buying experience to the retail concept, by expanding their brand with 100 more stores in the next three to five years. That way, female shoppers can try on their favorite Fabletics active wear pieces in person.

Read more: Fabletics on Pinterest

Already, some one million women are members of the Fabletics VIP membership community, and it’s simple to see why.

When you sign up to become a VIP member, you can be sure that savings will come your way. Every time you shop, you’re receiving at least 30% off retail on Fabletics’ gorgeous active wear pieces like leggings, tops, sports bras, yoga pants, swimsuits and dresses. Each one is “Kate approved,” because the lovely star wears Fabletics fashion often. It’s not only comfortable and fashion forward, but it has the casual chicness that active women are craving. The fabrics and workmanship are excellent and feel good to wear from day through night, and yes, you can even go out on dates in Fabletics fashion. Kate Hudson has made sure there are some glam, little black dresses to choose from.

Each month, Kate Hudson displays her favorite fitness pieces. Check them out here at

When you join Fabletics as a VIP member, you get a great welcome with a two to three piece outfit at only $25 with free shipping. Now, that’s an awesome deal, and the perks just keep getting better and better, ladies.

Visit Fabletics to learn how it works and to get your shopping fix on.

Fabletics Offers Awesome Line of Clothes

There are a ton of different clothes on the market today. For workout clothes there are a lot of brands out there that are giving people the ability to get comfortable while they are working out. Kate Hudson knows a thing or two about working out in comfort, and that is why she has taken the time to help others that want a high level of comfort when they are working out. The Fabletics brand is what she had offered up, and the fans of this brand are amazed by what she has delivered.

This Fabletics brand is becoming the talk of the town, and there is a good reason for it. This is one of the more fashionable clothing lines out there. In fact, it is the first that has really been built around the concept of fashionable athletic wear. It is true that the athleisure wear concept has been around for a while, but this concept was built more so around the idea of workout clothes that were comfortable. Hudson has taken athleisure a step further by also presenting this brand as one that has a stylish edge.

In Marie Claire Hudson clearly talks about this style and the way that the brand has managed to become even more creative over the years. There is a certain amount of innovation that has to go into things like dresses with built-in bras that also have performance material.

Read full interview at

It is obvious that Kate has taken the time to consult with others that play a part in building this brand. She has done a lot less in the acting world to develop more of a consciousness about the clothes that she is marketing right now. Fabletics is the type of brand that has clothes that fit a variety of different personalities. The runner that likes to push themselves with this brand will enjoy what Fabletics offers with the active wear. The yoga instructor or student that wants to run errands without changing into yoga gear will love the yoga pants that are offered by Fabletics. A lot of people are intrigued by what Fabletics at offers to so many different crowds. That is what has continued to make the brand popular on social media as well.

Many people follow Kate and her Fabletics brand on Twitter and Instagram. This gives people the chance to check out the new line. It is also possible to see people wearing clothing from the Fabletics website. Some people even upload videos of themselves working out in their favorite brands.