Lori Senecal is a business leader in the advertising industry. After getting a degree in Marketing and Finance at McGill University she entered this exciting industry. Eventually, she co-founded an advertising agency in New York City called McCann Erickson in February 2003. She eventually became this company’s Global Chief Innovation Officer in 2006 and in 2007 she was named President of McCann NY.
In 2009 Lori Senecal joined the New York City advertising agency Kirshenbaum Bond Senecal + Partners. Lori served as the President and Chief Executive Officer for almost three years and the next two and half years at this company as the Chairman and CEO. Eventually, she left in order to join MDC Partners as their President and CEO.
It was in March 2015 that Lori Senecal was appointed as the Global CEO of Crispin Porter + Bogusky (CP+B), an advertising firm headquartered in Boulder, Colorado with an office in New York City. Lori oversees this company’s global operations which include nine international offices. Her contribution to this organization has led to it being more innovative, collaborative, and able to negotiate the advertising industry nimbly. One of her biggest successes was earning the advertising business of American Airlines. This company had been with another advertising agency, TM Advertising, for 25 years before she convinced them that CP+B could create more effective advertising campaigns.
In September 2016, Lori Senecal was central to establishing a new office in Beijing, China. This office will be instrumental in developing ad campaigns for American Airlines, Infiniti, and Tencent in addition to many other companies that are China based or do business in that country. When announcing the opening of this office, Senecal released a statement saying that this was another move by the company to establish a global presence and develop creative talent in countries around the world. This new office has been staffed with 18 employees and is expected to add more as they develop new clients in the region.
Lori Senecal has developed a number of interests in her life such as discovering new technology and photography. She is also very interested in politics and follows it closely on the local, national, and international levels. She continues to enjoy her career in the world of advertising and expects to stay in the industry in the years to come.
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