In 1951 an entrepreneur named Salim Maluf bought the largest sawmill in South America: Sawmill Americano. He decided to harvest Eucalyptus trees due to their sustainability, non-toxic nature, and in some cases healing properties. Eucalyptus tree products were created and shipped to Europe in 1965: an exotic wood to their market, without a doubt. Salim was shipping 100 tons at a time, and business absolutely fantastic. Due to his successful exports to foreign and domestic lands, he was able to rub shoulder with the political elite. The old adage goes that “If you shoot for the moon and miss, at least you will still be among the stars.” And so with this attitude in mind, Salim did make a name for himself and for his family. His sons entered the business, and so did his grandson, Flavio Maluf, who is currently the CEO. Connect with Flavio Maluf by visiting his linkedin account.
Flavio could have very easily had an easy life and not had to work for a living, but instead chose to join the family business. Having grown up around it anyways, it was natural move for him. In 1987 he started out just learning the ins and outs of the sales and trading aspect of the business, in addition to the exporting or industrial side of production. Once he got a full sense for the scope of the business, he was invited by his uncle in 1996 to join the ranks of the corporate level and see how the deals were made or marketed. Later in 2005, Flavio became the head of the company and was able to finally share his passion for eco-conscious products with the world. In 2001 their company Eucatex was the very first company to sell ecologically harvested wood products to The Home Depot stores in America: this set the tone for Flavio’s entry into the leadership role.
Currently, the company now offers Eucalyptus flooring, insulation boards and acoustic boards, MDF boards for construction, and even Eucalyptus-infused varnish and paint from the Eucalyptus oil.