When it comes to educational technology in schools, administrators at districts defer to the judgment of teachers on what they want to incorporate into their classrooms. This means that when businesses in this industry want their product and/or service to succeed they need to make it something that a teacher actually wants to have in their classroom. There are a number of things teachers are looking for.
First, they want something that solves a problem they actually have. Unless they view something as necessary for their classroom they don’t to use it. Some edtech companies make an assumption about what teachers need rather than actually talking to teachers. One company that didn’t make this mistake was ClassDojo. The development team talked to a number of teachers before and during their process of creating a mobile app that would fit their requirements.
Another thing companies need to do in this sector is help teachers adopt the edtech technology. They need the company behind the tool to support them as they implement the tool into the real world classroom. ClassDojo does this as well by showing teachers the best way for them, their students, and the parents of the students to create a positive culture using this app. Teachers have access to a “Zendesk” that teachers can use it to create a classroom community.
Classdojo is a communication platform that was released August 2011. It is based in San Francisco, California, and was co-founded by Liam Don and Sam Chaudhary. Since that time it has gone on to being used by 2 in 3 schools in the United States. There are international versions of ClassDojo as well and it has been translated into many languages.
ClassDojo facilitates communication between teachers, parents, and students. These parties can communicate through the app at any time which helps everyone connect together in order to support the education of the child. The forms of communication the ClassDojo app supports are text-style messaging, photos, and video. It helps everyone work together as a team which results in better grades for children.