The integration of Artificial Intelligence in the recent years into the human life is a widely discussed topic across the world. While many of the discussions are showcasing optimism and the advancement of human life with the help of the technology, there are also apprehensions due to the loss of jobs, complex systems, and more. Everyone has accepted that AI is going to rule the area of technology innovation in the coming years, and practically, no industry can neglect it in future. However, it is determined that the scalability of advancement with AI is different in various sectors. It means that some industries may see changes in greater extent while others see it at a lesser magnitude.
In that regard, E-commerce and digital marketing are two areas that would see revolutionary changes with the implementation of AI. The technology is improvising multi-variate testing efforts in the case of e-commerce services and digital marketing campaigns. The tests, which are also known as a type of A/B tests, with the help of AI would complete it in few days – previously, manual multi-variate tests were taking months to complete and drive the results. In E-commerce sites, the tests are conducted extensively to understand the best website designing aspects, features, and more that can drive responsive and optimized site for driving better sales results from the customers.
The results and better redesigning helped the online stores to ensure better customer engagement as well. It also ensured a pivotal role in the customer experience and their satisfaction at the end. With the introduction of the AI technology, the entire process is going to be more efficient and quicker in providing the accurate results. Digital marketing, including SEO campaigns, was also using manual multi-variate testing to identify the most optimized SEO campaigning processes and strategies. Though it was giving desired results, the manual process was highly time-consuming.
AI is again changing the fate of multi-variate testing in digital marketing campaigns. It created optimized campaigns for each SEO and PPC ads to drive improved page ranking and highest click-through-rate. Another significant area is email marketing, and the introduction of AI in multi-variate tests have helped the marketers to generate millions of email campaigns in a short span of time – a highly time-consuming process when it was done manually. Additionally, it also ensured more customized campaigns reflecting the individual needs of each customer by taking inputs from customer data ecosystem. Read more at Wikipedia about Sentient.