Adam Goldenberg And Big Recent Changes At TechStyle

Adam Goldenberg has worked with his co-CEO Don Ressler to forge the identity of what he believes is the biggest fashion disrupter in the US. That disrupter is JustFab, a company Goldenberg had renamed to TechStyle Fashion Group because big data became a key part of its sales and marketing on Goldenberg and Ressler decided to go a step further and turn the company into an all-inclusive apparel line for women of larger sizes. Goldenberg said he felt they needed to do more to add diversity to their customer base and give more women the sense of self-empowerment. TechStyle Fashion Group is the biggest accomplishment yet in Goldenberg’s great career.

Goldenberg began his career as the Director of Creative Strategy and then Chief Operating Officer at Intermix Media. He had made his name as a marketer by starting his own company while still only in high school. Intermix Media capitalized on his talents by having him join their executive team where he also met his best friend Don Ressler. Goldenberg saw the potential for him and Ressler to revolutionize ecommerce and branding through a child company known as Alena Media, and at first this company brought in millions in sales to MySpace. But in 2005 it was done away with as part of a new buyout deal for News Corporation.

Adam Goldenberg and Ressler did not agree with this new deal so they left Intermix Media shortly after. Their next company was Intelligent Beauty from which they started several cosmetics and health drink brands. In 2010 Goldenberg had an idea to make trendy fashion apparel more affordable by integrating social media and subscription-based ecommerce into a retail platform at Their ideas were floated by many fashion experts who became excited about this new company, and before long the two men were hosting functions and fashion shows.

JustFab gained the attention of many venture capitalists who were pleased with the idea of subscription-based sales with VIP points and discounts on Goldenberg and Ressler obtained $285 million in just a few years and by 2013 their company was valuated at $1 billion, making it a unicorn. Goldenberg and Ressler had various celebrities endorse their brands including fashion model Kimora Lee Simmons at first, and then Kate Hudson and her brother Oliver in more recent years. Goldenberg and Ressler have also included physical stores because they’ve understood that even with online fashion sales, people still love trying on apparel.

Read more: Video: JustFab’s CEO on what it’s like to be a unicorn | VatorNews

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