Advertising plays a very important role in any business activity. With the technological advancement taking place in the business word today, a lot of business owners are resulting to DIY methods of advertising. Since this helps saves the business money, in the end, they do not help a business realize its objectives as effective advertising agencies do.
One of the most effective advertisement agencies we have today is Mullen Lowe agency. It is a creation of José Henrique Borghi and his partner Erh Ray as BorghiErh. After working for a number of marketing agencies, José Borghi decided to venture out on his own with the aim to serve better his clients. Thanks to their industriousness and zeal, BorghiErh managed to gain a lot of success that led to its successful sale to Borghi Lowe in 2006. That was not all. The company continued with its upward trend and attracted international investors. After the successful merger of the ad agency with Lowe & Partners, the agency changed its name to Mullen Lowe agency.
The different success stories of Mullen Lowe Agency are greatly attributed to its founding father José Henrique Borghi, who is no stranger to the world of advertising. Combining passion with academic qualification Jose has been able to lead and take the agency to greater levels nobody would ever imagine.
Jose is an Advertising and Propaganda graduate from the PUC. Some of the common advertisement campaigns Jose has been involved in include the Sazón with the hit of Zezé di Camargo and Mammals of Parmalat.
One characteristic feature of these strategies is to create lasting impressions in the minds of clients right from the start. José Henrique Borghi has been able to correctly achieve this by paying keen attention to the needs of his target market and clients.