In addition to launching its dedicated US e-commerce site, Australian lingerie brand, Honey Birdette has expressed its interest to expand its retail portfolio. Honey Birdette is expected to open up an extra 37 retail stores to increase their portfolio to 40 stores by the end of 2018. According to its founder, the expansion was as a result of exponential growth in US online sales. In the course of one year, the brand registered a 374 percentage increase in online sales. The new platform aimed at enhancing the consumer’s experience. It also guarantees faster delivery of purchased products, easier returns, and extended range of products for their customers. Customers also get to enjoy free delivery on orders above $ 50.
Honey Birdette has targeted the US for retail openings with ambitions to add to its UK store content. The company started its expansion outside Australia last year by opening a store at London’s Covent Garden. The store later led to the introduction of two other stores in Leeds’ Victoria Gate and Westfield White City. In Australia, the brand has a portfolio of 55 stores. Additionally, the enterprise is eyeing premium locations across Europe. The price ranges of the premium labels range from a minimum of £ 35 for briefs and £ 60 for bras. The brand gets sponsored by a private company, BBRC.
Honey Birdette is an Australia-based lingerie brand. It began in 2006 with Eloise Monaghan and a friend. It has several physical stores with most of its products getting sold online. Customers with the desire to access the latest trends before they run out of stock are requested to sign up. Additionally, for the first order, clients get a $ 15 discount.
The idea behind the company began over a glass of champagne between two friends. They sought to bring provocative lingerie and bedroom accessories to the market with ease. The store stocks products ranging from provocative lingerie to high-end toys for the bedroom. They endeavor to develop the best lingerie’s to suit every client needs.