Adam Goldenberg is the co-founder of JustFab. The co-CEO of JustFab knows how to expand business, spot trends, as well as create industry-leading brands. Partnering with Don Ressler, accomplish that by combining passion along with fun, which is rarely found in the fashion industry. Adam Goldenberg’s first successful business was a bulletin board service that operated online. He created the business in 1994 when he was 13. The venture received funding from his business, Bar Mitzvah money.
Subsequently, Adam Goldenberg turned his online business into a gaming website. Goldenberg named his second business, Gamer’s Alliance. The venture caught the attention of Intermix founder Bret Brewer. In 1997, Gamer’s Alliance was acquired by Intermix. Brewer did not know that Adam Goldenberg was only 17 when he made the purchase. He went on to employ Goldenberg as the vice president of strategic planning. At 19, Goldenberg was promoted to become Intermix’s COO. That made him the youngest COO.
It is at Intermix that Goldenberg met Don Ressler. At the time, Don was a successful entrepreneur as well as a brand building specialist that had sold his venture, FitnessHeaven.com. Just like Goldenberg, Don also sold his company to Intermix at http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/. Prior to them meeting, Don’s efforts had generated more than $ 1 billion in sales. His endeavors had also raised a capital of more than $ 100 million for multiple internet companies. Goldenberg and Ressler became fast friends.
In 2005, Intermix was bought by News Corporation. The pair was frustrated by the new company’s lack of attention in their e-commerce firm, Alena Media. They left and soon started their own firm, Intelligent Beauty, an online brand incubator platform in 2006. Goldenberg and Ressler formed a number of brands including DERMSTORE and SENSA that turned out to be market leaders in beauty as well as health.
Building on the achievements of their initial brands, Goldenberg and Ressler started to conceptualize a new customized shopping experience, which could exist online. Their mission was to merge cutting- edge fashion with social interaction at an affordable price. Capitalizing on the untapped opportunity, Goldenberg and Ressler expanded Intelligent Beauty by building a personalized platform. They hired style designers and consultants. Additionally, they developed an affordable and attractive subscription model, JustFab on Zimbio. It is a style community that provides members with a selection of handbags, accessories, and shoes to their taste for $39.95 every month. JustFab created Fabletics in 2013. It is a site that offers athletic wear for its members. JustFab teamed up with Kate Hudson to create the athletic wear site.