Duda Melzer’s full name is Eduardo Sirotsky Melzer. He is a member of the third generation of the Sirotsky family and the grandson of Mauricio Sirotsky Sobrinho, the RBS founder. Eduardo graduated from the Catholic University of Pontificia with a degree in Business Administration. He also attended the business school at Harvard for his master’s degree in MBA.
Duda had his career begin in the United States of America, before coming back home to Brazil to work in his family business. He was a financial analyst and the Chief Executive Officer of the non-traditional Boxtop media company. He was chosen as one of the possible members of leadership list of Cambridge University for his family enterprise. This kind of relationship brings together more than twenty members of the new generation entrepreneurs all over the world families every year. These entrepreneurs are chosen based on their achievement in the family business as well as consolidated examples they offer the community.
The American John Davis is the best inspirational model that Duda Melzer has ever had. He is a professor at Harvard and a family business expert, who is now one of the most sought consultants in the entire world. Grupo RBS was its very first client in Brazil and has its relationship traced from 1999. The Sirotsky family and RBS believe in family business success, as well as a family group; it even becomes relevant. The rules that have led the Grupo RBS to succeed all through the years was laid by Davis and has been replaced all through the years and generations from 1999.
Eduardo Sirotsky Melzer (Duda Melzer is the current chairperson and president of Grupo RBS, which is a major Brazilian media corporation. He is also the chairperson and founder of e.Bricks that is an investment company that lays focus on the digital industry.